Pyrrhus essays

Pyrrhus essays Pyrrhus grew up in Illyria, given sanctuary by the King Glaucias when he was a an infant even when he was offered 200 talents for the boy. Pyrrhus became King of Epirus when he was twelve with an army supplied by King Glaucias. at 17 Pyruss went to a wedding of one of Glaucias sons, where was a coup and he lost his throne and his property. So he joined his brother in-law Demetrius. Pyrrhus had gained the reputation of being a skilled fighter but At the battle of Ipsus, demtrius lost that battle, lost control of Greece, and Pyrrhus was sent to Egypt as a hostage to secure the peace treaty between King Ptolemy and Demetrius. In Egypt he married the step-daughter of Ptolemy Antigone, who helped him raise money to raise an army. He went to regain his kingdom in 297 to find that Neoptolemus had taken his kingdom over. He didnt fight him for fear of Neoptolemus allies and they agreed to share the government. This went on for sometime until Pyrrhus finally killed Newptolemus. Pyrrhus friends considered him easy going and not one to lose his temper and a person who would always repay kindness. When he was told to banish a man for saying bad things about him he replied Its better to have him saying things here, then around the world. On another occasion he asked some men whether or not they said some things about him. Demetrius had now installed himself as King of Macedonia and now the Kingdom of Pyrrhus was adjacent to the Macedonian kingdom. War between the former allies was inevitable. The two armies missed each other and he met the army that Demetrius left behind. Pantauchus the commander of that army challenged Pyrrhus to a duel. Pyrrhus wounded Pantauchus and as he fell he was saved by his men. Pyrrhus men were so happy with this victory they tore the Macedonian Phalanx apart and took 5000 prisoners. Demetrius was did not want to keep fighting Pyrrhus when he could be ...

Second Battle of Bull Run of the American Civil War

Second Battle of Bull Run of the American Civil War The Second Battle of Bull Run (also called the Second Manassas, Groveton, Gainesville, and Brawners Farm) took place during the second year of the American Civil War. It was a major disaster for the Union forces and a turning point in both strategy and leadership for the North in the attempt to bring the war to its conclusion. Fought in late August of 1862 near Manassas, Virginia, the two-day brutal battle was one of the bloodiest of the conflict. Overall, casualties totaled 22,180, with 13,830 of those Union soldiers. Background The first Battle of the Bull Run occurred 13 months earlier when both sides had gone gloriously to war for their separate notions of what the ideal United States should be. Most people believed that it would take only one big decisive battle to resolve their differences. But the North lost the first Bull Run battle, and by August of 1862, the war had become an unrelentingly brutal affair. In the spring of 1862, Maj. Gen. George McClellan ran the Peninsula Campaign to recapture the Confederate capital at Richmond, in a grueling series of battles that culminated in the Battle of Seven Pines. It was a partial Union victory, but the emergence of the Confederate Robert E. Lee as a military leader in that battle would cost the North dearly. Leadership Change Maj. Gen. John Pope was appointed by Lincoln in June of 1862 to command the Army of Virginia as a replacement for McClellan. Pope was far more aggressive than McClellan but was generally despised by his chief commanders, all of whom technically outranked him. At the time of the second Manassas, Popes new army had three corps of 51,000 men, led by Maj. Gen. Franz Sigel, Maj. Gen. Nathaniel Banks, and Maj. Gen. Irvin McDowell. Eventually, another 24,000 men would join from parts of three corps from McClellans Army of the Potomac, led by Maj. Gen. Jesse Reno. Confederate Gen. Robert E. Lee was also new to the leadership: His military star rose at Richmond. But unlike Pope, Lee was an able tactician and admired and respected by his men. In the run-up to the Second Bull Run battle, Lee saw that the Union forces were yet divided, and sensed an opportunity existed to destroy Pope before heading south to finish McClellan. The Army of Northern Virginia was organized into two wings of 55,000 men, commanded by Maj. Gen. James Longstreet and Maj. Gen. Thomas Stonewall Jackson.   A New Strategy for the North One of the elements that surely led to the fierceness of the battle was the change in strategy from the North. President Abraham Lincolns original policy allowed southern noncombatants who had been captured to go back to their farms and escape the cost of war. But the policy failed miserably. Noncombatants continued to support the South in ever-increasing ways, as suppliers for food and shelter, as spies on the Union forces, and as participants in guerrilla warfare. Lincoln instructed Pope and other generals to begin pressuring the civilian population by bringing some of the hardships of war to them. In particular, Pope ordered harsh penalties for guerilla attacks, and some in Popes army interpreted this to mean pillage and steal. That enraged Robert E. Lee. In July of 1862, Pope had his men concentrate at Culpeper courthouse on the Orange and Alexandria Railroad about 30 miles north of Gordonsville between the Rappahannock and Rapidan rivers. Lee  sent Jackson and the left wing to move north to Gordonsville to meet Pope. On Aug. 9, Jackson defeated Banks corps at  Cedar Mountain, and by Aug. 13, Lee moved Longstreet north as well.   Timeline of Key Events Aug. 22–25: Several indecisive skirmishes took place across and along the Rappahannock River. McClellans forces began to join Pope, and in response Lee sent Maj. Gen. J.E.B. Stuarts cavalry division around to the Union right flank. Aug. 26: Marching northward, Jackson seized Popes supply depot in the woods at Groveton, and then struck at the Orange Alexandria Railroad Bristoe Station. Aug. 27: Jackson captured and destroyed the massive Union supply depot at Manassas Junction, forcing Pope into retreat from the Rappahannock. Jackson routed the New Jersey Brigade near Bull Run Bridge, and another battle was fought at Kettle Run, resulting in 600 casualties. During the night, Jackson moved his men north to the first Bull Run battlefield. Aug. 28: At 6:30 p.m., Jackson ordered his troops to attack a Union column as it marched along the Warrenton Turnpike. The battle was engaged on Brawner Farm, where it lasted until dark. Both sustained heavy losses. Pope misinterpreted the battle as a retreat and ordered his men to trap Jacksons men. Aug. 29: At 7:00 in the morning, Pope sent a group of men against a Confederate position north of the turnpike in a series of uncoordinated and largely unsuccessful attacks. He sent conflicting instructions to do this to his commanders, including Maj. Gen. John Fitz Porter, who chose not to follow them. By afternoon, Longstreets Confederate troops reached the battlefield and deployed on Jacksons right, overlapping the Union left. Pope continued to misinterpret the activities and did not receive news of Longstreets arrival until after dark. Aug. 30: The morning was quiet- both sides took the time to confer with their lieutenants. By afternoon, Pope continued to assume incorrectly that the Confederates were leaving, and began planning a massive attack to pursue them. But Lee had gone nowhere, and Popes commanders knew that. Only one of his wings ran with him. Lee and Longstreet moved forward with 25,000 men against the Unions left flank. The North was repelled, and Pope faced disaster. What prevented Popes death or capture was a heroic stand on Chinn Ridge and Henry House Hill, which distracted the South and bought enough time for Pope to withdraw across Bull Run towards Washington around 8:00 p.m. Aftermath The humiliating defeat of the North at the second Bull Run included 1,716 killed, 8,215 wounded and 3,893 missing from the North, a total of 13,824 alone from Popes army. Lee suffered 1,305 killed and 7,048 wounded. Pope blamed his defeat on a conspiracy of his officers for not joining in the attack on Longstreet, and court-martialed Porter for disobedience. Porter was convicted in 1863 but exonerated in 1878. The Second Battle of Bull Run was a sharp contrast to the first. Lasting two days of brutal, bloody battle, it was the worst the war had yet seen. To the Confederacy, the win was the crest of their northward-rushing movement, beginning their first invasion when Lee reached the Potomac River in Maryland on Sept. 3. To the Union, it was a devastating defeat, sending the North into a depression that was only remedied by the quick mobilization needed to repel the invasion of Maryland. The Second Manassas is a study of the ills that pervaded the Union high command in Virginia before U.S. Grant was chosen to head up the army. Popes incendiary personality and policies bared a deep schism among his officers, Congress and the North. He was relieved of his command on Sept. 12, 1862, and Lincoln moved him out to Minnesota to participate in the Dakota Wars with the Sioux. Sources Hennessy, John J. Return to Bull Run: The Campaign and Battle of Second Manassas. Norman: University of Oklahoma Press, 1993. Print.Luebke, Peter C. Second Manassas Campaign. Encyclopedia Virginia. Virginia Foundation for the Humanities 2011. Web. Accessed April 13, 2018.Tompkins, Gilbert. The Unlucky Right Wing. The North American Review 167.504 (1898): 639–40. Print.Wert, Jeffry. Second Battle of Manassas: Union Major General John Pope Was No Match for Robert E. Lee. History.net. 1997 [2006]. Web. Accessed April 13, 2018.Zimm, John. This Wicked Rebellion: Wisconsin Civil War Soldiers Write Home. The Wisconsin Magazine of History 96.2 (2012): 24–27. Print.

Urbanization essay 2 Example | Topics and Well Written Essays - 2250 words

Urbanization 2 - Essay Example and the modern, bustling city of Toronto, has earned it a tourist destination reputation not only among nearby Canadian provinces but also to people outside the national boundaries. Through the years, the attractions offered by The Beaches has developed it into an urbanized neighborhood characterized by its highly diverse cultural structure, moderately dense population and its proximity to the rest of the city. According to the 2006 statistics released by the Social Policy Analysis & Research Section in the Social Development, Finance and Administrative Division of the city of Toronto, the Beaches has a total population of 20, 420. Furthermore, the statistics show that a large component of its population belongs to the working age, viz., 25-64% (see Fig. 1). Thus, a visit to The Beaches, especially its more busy areas like the Queen Street East strip, during the daytime on weekends reveals this evident demographic constitution: couples in their mid-forties, and middle-aged individuals can be found packing its numerous restaurants, diners and cafes and skimming through shops and grocery stores. There is a comparatively lesser presence of teen-agers and the younger set except for the occasional little children and babies in strollers out on the side streets with adults hovering over and walking with them. As a matter of fact according to the same statistics, only 10% of the population belong s to the age group 15-24, while children from ages 0 to 14 constitute 17% of it. Compared to the rest of Toronto, The Beaches has lower number of individuals in the age group of 15-24, higher number of children from ages 0 to 4 and lower number of children in the 5-14 age group. On the other hand, individuals whose ages range from and up constitute just a mere 9% of The Beaches population lower by comparison to the rest of Toronto. Looking at the gender distribution in The Beaches neighborhood, no one sex group seems to dominate the neighborhood as there is an equal number,

Cybersecurity Incident Research Paper Example | Topics and Well Written Essays - 1500 words

Cybersecurity Incident - Research Paper Example Therefore, ensuring that all the stored data is secure and not accessible to everyone has become a prerequisite to almost everyone using the cyber systems to protect their data. The kinds of security incidents range from being minor invasion of a small virus into the computer networks to the major threat on the secrecy of the data available on the networks because of a much powerful and destructive virus attacking the softwares. In all these cases, strict check and reporting of the cyber incidents are mandatory (Shaw, 2006, p 461). One of such cyber security threats that have come up in the recent years includes the Stuxnet Virus. The Stuxnet Virus (Natarajan et al, 2011) was detected in the mid of 2010, this was a Windows computer worm that attacked industrial softwares and equipments. Computer worm is a computer program that produces various copies of itself, and through the help of the targeted computer network, it attacks other computers too in the same network (Natarajan et al, 2011). Computer worms can attack a number of computer softwares in the same network without any sort of user intermediation due to poor security systems of the targeted computers (Gingrich, 2011, pp 333). ... Moreover, Stuxnet was also the first computer breach to have a programmable logic controller (PLC) software root kit (Shaw, 2006) functioning with itself. The Stuxnet worm at first randomly attacks any software but then its specially designed pestware payload aids in aiming at only Siemens and Supervisory Control and Data Acquisition (SCADA) softwares (Shaw, 2006). ‘Supervisory Control and Data Acquisition (SCADA)’ (Shaw, 2006) makes reference to industrial control systems that are computer systems, which look after plus regulate crucial industrial, infrastructural, or facility-based actions. Stuxnet corrupts programmable logic controller softwares by destroying the Step-7 software application (Shaw, 2006) operated to make schemes of the devices in operation. This hinders the softwares from working properly and affects the aimed softwares greatly. In contrast to most of the malware softwares, Stuxnet (Shaw, 2006) does not do much damage to the computers and networks that do not need the downright requirements of the targeted softwares that are set. Instead, it is technically designed software only attacks the networks and computers that stand up to the requirements configured into them. Although the Stuxnet worm attacks and destroys computers and networks without fail, it automatically makes itself inactive if the Siemens softwares are not detected on the invaded computers, this makes the attacking of the softwares very precise and only the sought after networks and computers and affected. Stuxnet worms (Shaw, 2006) can be apocalyptical for the infected computers; Stuxnet embodies self-protection shields within itself that curbs the attacked computers from transmitting the virus to more than three computers, moreover, it also weakens the security systems in

Basic Academic Writing Essay Example for Free

Basic Academic Writing Essay Making a Venn diagram or a chart can help you quickly and efficiently compare and contrast two or more things or ideas. To make a Venn diagram, simply draw some overlapping circles, one circle for each item you’re considering. In the central area where they overlap, list the traits the two items have in common. Example: 1. Write each topic name above one of the circles. List attributes or qualities of that topic in the circle, placing any shared qualities in the overlapping section. Be specific and use details. 2. Review the lists and identify three categories or aspects that describe these details. 3. Then choose one option (point by point or block method) to structure your essay. Comparison-contrast Thesis The thesis of your comparison/contrast paper is very important: it can help  you create a focused argument and give your reader a road map so she/he doesn’t get lost in the sea of points you are about to make. As in any paper, you will want to replace vague reports of your general topic (for example, â€Å"This paper will compare and contrast two pizza places,† or â€Å"Pepper’s and Amante are similar in some ways and different in others,† or â€Å"Pepper’s and Amante are similar in many ways, but they have one major difference†) with something more detailed and specific. For example, you might say, â€Å"Pepper’s and Amante have similar prices and ingredients, but their atmospheres and willingness to deliver set them apart.† Be careful, though—although this thesis is fairly specific and does propose a simple argument (that atmosphere and delivery make the two pizza places different), your instructor will often be looki ng for a bit more analysis. In this case, the obvious question is â€Å"So what? Why should anyone care that Pepper’s and Amante are different in this way?† One might also wonder why the writer chose those two particular pizza places to compare—why not Papa John’s, Dominos, or Pizza Hut? Again, thinking about the context the class provides may help you answer such questions and make a stronger argument. Here’s a revision of the thesis mentioned earlier: Pepper’s and Amante both offer a greater variety of ingredients than other Chapel Hill/Carrboro pizza places (and than any of the national chains), but the funky, lively atmosphere at Pepper’s makes it a better place to give visiting friends and family a taste of local culture. How do I know if my thesis is strong? If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following: Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than  making an argument. Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like â€Å"good† or â€Å"successful,† see if you could be more specific: why is something â€Å"good†; what specifically makes something â€Å"successful†? Does my thesis pass the â€Å"So what?† test? If a reader’s first response is, â€Å"So what?† then you need to clarify, to forge a relationship, or to connect to a larger issue. Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s o.k. to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary. Does my thesis pass the â€Å"how and why?† test? If a reader’s first response is â€Å"how?† or â€Å"why?† your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning. Example of Comparison-Contrast Essay The Similarities and Differences between Public and Private Universities Malaysia has progressed in many areas since its independence. One significant area that all our past and present leaders have emphasized is education. The drastic growth in the number of universities over the past 20 years signifies this, together with the increasing demand for post-secondary education. Therefore, when public universities faced major challenges in operating within the limitations of the financial aid given by the government, the government not only encouraged private institutions to play a more active role in the higher education industry, but also supported these institutions in their efforts to increase their student intake. In 2006, there were 17 public universities and 21 private universities. Within a year, these numbers ballooned to 20 and 30 respectively. Today, students who wish to pursue higher education are spoilt for choices as there are plenty of courses offered in both public and private universities. However,  deciding on which higher education instit ution to go to, after completing secondary school, is a crucial undertaking. Students need to compare and contrast the strengths and weaknesses of both types of institutions based on the courses available, the course fees charged and the competitiveness of these universities. Firstly, the types of courses that public and private universities offer vary significantly. Public institutions offer a whole range of courses that cover various aspects of science, business, social sciences and humanities in an ala-carte form. For example, the engineering programmes incorporate all aspects of engineering which include specialised areas such as marine, gas and aeronautical. Likewise, the business programmes in these institutions include various degrees in business administration like Islamic banking and insurance. In contrast, private universities only focus on programmes that have higher market value such as health sciences, religious studies, history and literature are not offered by these universities. This is especially so since they are profit-driven institutions. In fact, private institutions only specialise in certain fields, such as health sciences. University Kuala Lumpur Royal College of Medicine Perak, for example, specialises in medicine, pharmacy, nursi ng and radiotherapy, while Masterskill University College specialises in nursing, physiotherapy and environmental health, among others. With such vast choices available, students should choose which university to go to and what programme to enrol in wisely. Another difference between public and private universities lies in the course fees. Even though the roles and responsibilities of both types of institutions are similar, the way they are structured is different. Public universities charge rather modest fees as compared to private universities. The primary reason for this is that public universities are largely funded by the government, as opposed to private universities that are usually privately funded by shareholders. For a public university the high cost involved in managing one is borne by the government. In contrast, private universities manage their institutions through the shareholders’ funds and the revenue they earned. Private universities charge a high fee for their  courses as a means of increasing the revenue. The amount charged is normally very much higher compared to that charged by public universities, where the course fees are subsidised by the government. For instance, the fee to study medicine in University Malaya is about RM100 000 whereas in International Medical University (IMU), the fee is about RM350 000. However, since the income per capita of Malaysians has increased; many parents can afford to pay such expensive fees. Moreover, education has become a priority in Malaysia. The government is willing to support these private institutions by making student loans such as those offered by Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) available for students. This helps to lessen not only parents’ burden, but also the shareholders’. Despite these differences, public and private universities are similar in being competitive in nature. They compete to be the best educational institution in their respective fields of study. Both types of institutions strive to stay abreast to sustain their position in the education industry. The benchmark has been raised very high so that every university has to be sensitive to their customers’ needs. Most universities have made wi-fi connections available around their campus and have upgraded facilities such as computer laboratories, hostels, cafeterias and transportation. Apart from that, these universities also recruit the best faculty staff to make the teaching and learning process an exciting journey. In addition, these universities advertise their annual graduation ceremonies and highlight their top academic achievers to maintain their name and ranking among the top universities. All these criteria have become the yardstick for universities to measure their reputation as world-class education institutions. There is paradigm shift today in the way parents and children regard education. Parents nowadays are sending their children to higher education institutions so that they could obtain a minimum university qualification. Students take up university courses not only to obtain wisdom and knowledge, but also to acquire the expertise and qualifications needed to compete in today’s knowledge-based economy. Thus, it is up to the students to compare the similarities and differences between a public university and a private  university before deciding which institution to pursue their tertiary education in.

The American Clock Essay -- Literary Analysis, Arthur Miller

Arthur Miller is a social dramatist who reflects his outlook on the US government, in many of his plays. The Great Depression had a lasting influence on him, which he portrays in â€Å"The American Clock†. Because he was so deeply impacted by the Depression and the government’s role in it, Miller mocks the idealism of the American dream in â€Å"Death of a Salesman† and â€Å"A View from the Bridge†. Due to his unjust condemnation as a Communist during the McCarthy Era he accuses the faulty court system as culpable. Miller creates John Proctor in, â€Å"The Crucible† as a victim during the Salem Witch Trials, to represent himself during the Red Scare. In his plays, Miller’s characters deal with injustices in order to express Miller’s view that American law is artificial. Miller exploits law as a common theme in his plays to express his outlook about its corruption. He portrays injustice done to the ‘common man and the confinement of America in â€Å"All My Sons† and â€Å"Death of a Salesman†. Miller reflects his political views in his works, by writing about individualism and his experiences. In many of his works, Arthur Miller expresses contempt for the government, which he holds responsible for his childhood poverty, during the Great Depression, and adult persecutions. The Great Depression had an immense impact on Arthur Miller, which he reflects in â€Å"The American Clock†, among other works. After the stock market crash of 1929, the Miller family’s financial comfort drastically changed. Lannone illustrates their extreme change in lifestyle, â€Å"The Depression struck the family hard†¦the garment business of Miller’s father began to decline†¦the family relocated to a dead-end street in the Gravesend neighborhood of Brooklyn, where their once-prosperous life became ... ...rays injustice done to the ‘common man and the confinement of America in â€Å"All My Sons†. In â€Å"All My Sons†, Joe attempts to defend his actions during the war, â€Å"Who worked for nothing in that war? It’s dollars and cents, war and peace†¦ half the goddamn country is gotta go if I go† (Miller 150). Here, Miller portrays his view that society is corrupt. This, he explains, is due to big businesses and the government’s negative influence and failure to aid small businesses, like his father’s during the Great Depression, which failed. Joe says, â€Å"That’s the way they do George. A little man makes a mistake and they hang him up by the thumbs. The big ones become the ambassadors† (Miller 411). The ‘big ones’ represent big businesses and the government, which is evident in Miller’s intentional use of the word ‘ambassador’ to create a governmental connotation.

Terrorism in the Old Testament

Stacy Norton 03 October, 2012 Old Testament Ballard Terrorism and the Old Testament Many terrorist organizations use their religious texts as justification for their acts of terrorism. People even go as far to say that God, as depicted in the Old Testament of the Christian Bible, encourages those acts as a way to defend their actions. While it is true that the Old Testament has evidence of God sending out his people to defend his word and his chosen people, it should not be taken as black and white as others would argue. It is important that we study the religious texts in their proper context.When these texts are not read in their proper textual and historical contexts they are manipulated and distorted. My God is a teacher of love and forgiveness and only uses violence as a last resort. This is more evident in the story of Moses and the release of the Israelite's from the Egyptians. The Israelite s were being held captive and tortured by the Egyptian Pharaoh and his people. They we re forced to spend their days as slaves and lived in deplorable conditions and were beaten routinely by the Egyptians. Moses upset that his people were being treated this way sought guidance from God.God agreed to help Moses free his people. God first sent Moses to the Pharaoh to ask kindly for his people's release. The Pharaoh refused. Moses even tried to convince the Pharaoh with the threat of curses being placed on his people. The Pharaoh refused again. Then, after the curses were released, the Pharaoh still held strong and would not release the Israelite s He was willing to have his own people suffer just because he did not want to give up his power over the Israelite s He only relented when the final curse was released and the first born of the Egyptians, including the Pharaoh's, were killed.The Egyptian Pharaoh was given multiple opportunities to prevent his own people's suffering but decided instead that his power was more important. Another part of the bible people like to c riticize is the book of Judges. Especially the story of Samson. Samson was a Nazarene leader with incredible strength. The Philistines wanted to capture him but could not find a way. Samson then fell in love with a woman named Delilah, who then tricked him into telling her the secret of his strength. He told her that if his hair was cut he would lose his power.When Samson fell asleep that night she cut his hair and let the Philistines in to capture him. They shackled him and gouged out his eyes and were planning on offering him up as a sacrifice to their deity. Samson cried out to God for help. He took out his revenge on the Philistines by basically, for lack of a better term, suicidal terrorism. He killed more people that day than in his whole life combined. In conclusion, the bible is not exempt from what some could deem as unflattering to the Christian faith. God does not try to deny that humanity is riddled with faults.But we must instead of looking at specific stories to justif y harming others think about the overall message. He only asks that we try to lead faithful lives. Treat each other kindly . Above all, we must keep his name holy. No where in the bible can we find where he tells us to set out and harm others just because we do not like their culture or religious viewpoints. He teaches tolerance. A most noteworthy verse that I like to remind myself often â€Å"Do not judge so that you will not be judged. For in the way you judge, you will be judged; and by your standard of measure, it will be measured to you. (Matthew 7:1-2)

Benecol: Raisio’s Global Nutriceutical Essay

Raisio, a Finnish grain and chemical company, is the proud owner of a product that has been deemed one of the ten most important nutritional innovations in the world (â€Å"Benecol ®,† 2010). This product is a unique compound composed of plant stanol esters and has been scientifically proven to help lower cholesterol levels in humans. With the prevalence of high cholesterol in the world population and the incidence of mortality associated with a high cholesterol level, it is no wonder that Raisio had a deep desire to share their product with the world. Raisio’s first introduction of Benecol margarine was in November of 1995 in Finland and, even though it cost substantially more than regular margarine, Benecol flew off of the shelves (Moffett & Howard, 1999). Seeing the potential of Benecol, Raisio formed a plan to take it globally. A successful global product roll-out requires an intricate knowledge of the market and careful planning and preparation of all necessary channels. According to the Global Minds Network, there are 10 critical steps to global launch success. They are; 1) evaluate local market opportunities, 2) create a global plan and roadmap, 3) design an effective launch process worldwide, 4) engage launch team across cultures, 5) communicate across functions and cultures, 6) test your message and image, 7) internationalize customer communications, 8) ensure timely and localized deliverables, 9) deliver effective support tools to ensure global readiness, and 10) enable local sales teams through training (â€Å"10 Steps to Global Launch Success,† n. d. ). As Raisio had no prior knowledge of dealing in foodstuffs, they required a global partner who could perform the 10 steps. Johnson & Johnson was to be this partner. Using their McNeil Consumer Products group, they proposed a comprehensive production, promotion, and distribution strategy (Moffett & Howard, 1999). This strategy clearly defined the roles that each partner would perform and be financially responsible for. Raisio would continue to maintain control of the stanol ester including the production of it and the supply of the raw material or plant sterol. Their input of capital was geared toward keeping the supply constant and Raisio was quick to go into joint ventures with DRT (France), Detsa S. A. (Chile), and Westvaco Corporation (U. S. ). Along with building sterol production plants in these countries, Raisio also built another one in Finland (Moffett & Howard, 1999). Raisio would buy the stanols that were produced at the various plants and then turn them into stanol ester using a process that they had patented. McNeil would then purchase stanol ester exclusively from Raisio, make the products containing the ester, and send these products to market and promote them. McNeil had budgeted over US$80 million for the promotional commitment (Moffett & Howard, 1999). Two other items that were covered in the agreement between Raisio and Johnson & Johnson pertained to payments that would be made to Raisio. Raisio would receive royalties on the sales of all products containing Benecol and they would also receive milestone payments. The milestone payments were an incentive for Raisio and an insurance policy for McNeil. If McNeil were to introduce Benecol products into major markets, they needed to make sure that there would be no break in the supply chain regarding the stanol ester because any lag in the production of the ester could have serious implications for McNeil. If Raisio could not keep up with the demand for stanol ester, there would be no payment. As for being an insurance policy, introducing a new product into the market carries with it enormous financial risk, if Raisio only receives a milestone payment if the launch is successful, McNeil has alleviated some of their risk by sharing it with Raisio. Financially, if McNeil was able to get beyond the FDA and other regulatory hurdles, Raisio stood to make considerable gains. This was welcome news as Benecol sales in Finland had gone fairly flat and had only accounted for 2% of the Raisio Group sales just two years after it had been introduced (Moffett & Howard, 1999). Under the agreement with McNeil, Raisio would receive returns in the short-term, on a continuing basis, and over the life of the agreement. In the short-term, Raisio would receive milestone payments for the use of their intellectual property. These payments would start in 1998 and go thru 2001. Their amounts would be (millions of Finnish marks, FIM) 110, 150, 100, and 50 respectively. These payments are an assured inflow of cash and incur no direct expense associated with them. On a continuing basis, Raisio holds the patent on stanol ester so they would be supplying all of the stanol ester to McNeil. The projected amount ranges from 1723 tons in 1999 to 6851 tons in 2005. This gives Raisio continued sales of the ester and because they are partnered with McNeil, Raisio would receive an acceptable sale price. Projected revenues from the sale of stanol ester, for the years 1998 thru 2005, are (millions of FIM) 0, 1, 2, 3, 3, 3, 4, and 4. Over the life of the agreement, Raisio would be the recipient of any royalties from the sale of any products containing Benecol. The royalties are to be paid as a percentage of the retail product price. This is in the favor of Raisio because the royalties aren’t tied to profitability of the Benecol products. Royalty payments made to Raisio are projected to be (millions of FIM) 0, 108, 218, 279, 311, 340, 380, and 428 for the years 1998 thru 2005. In looking at the pro forma income statement, revenues from Benecol are predicted to rise from 2% of the Raisio Group sales to 8% by the end of 2005 thanks to the agreement with McNeil (Moffett & Howard, 1999). The strategy that Raisio needed was indeed partnering with a multinational company as time was of the essence due to possible competition entering the market first. Unilever, Forbes Medi-Tech, and pharmaceutical giant Novartis were on the heels of Raisio also trying to bring their products to market. Raisio had spent immense amounts of money and time formulating Benecol and doing clinical trials and did not want to lose out on any gains to be made (Moffett & Howard, 1999). Raisio was unfamiliar with this line of business so with the experience that Johnson & Johnson’s McNeil division had in the world of pharmaceuticals and consumer products; they were an excellent choice to assist in bringing Benecol to the global market. The only hurdles that now stood between Benecol and the world were regulatory issues. To bring Benecol to the market as quickly as possible would be difficult in Europe but even more difficult in the U. S. Of the three possible classifications that Benecol could be awarded by the U. S. Food and Drug Administration (FDA), qualifying it as a pharmaceutical would mean substantially larger value-margins as Benecol was shown to have as much, if not more, efficacy then the cholesterol-reducing drugs on the market, however, this path also required the most time (Moffett & Howard, 1999).

Agoraphobia(Anxiety Disorder) essays

Agoraphobia(Anxiety Disorder) essays The term agoraphobia has been widely misunderstood. Its literal definition suggests a fear of "open spaces". However, this is an incomplete and misleading view. Agoraphobics are not necessarily afraid of open spaces. Rather, they are afraid of having panicky feelings, wherever. these fearful feelings may occur. For many, they happen at home, in houses of worship, or in crowded supermarkets, places that are certainly not "open". In fact, agoraphobia is a condition which develops when a person begins to avoid spaces or situations associated with anxiety. Typical "phobic situations" might include driving, shopping, crowded places, traveling, standing in line, being alone, meetings and social gatherings. Agoraphobia arises; from an internal anxiety condition that has become so intense that the suffering individual fears going anywhere or doing anything where these feelings of panic have repeatedly occurred before. Once the panic attacks have started, these episodes become the ongoing stress, even when other more obvious pressures have diminished. This sets up a "feedback condition" which generally leads to increased numbers of panic attacks and, for some people, an increase in the situations or events which can produce panicky feelings. Others experience fearful feelings continuously, more a feeling of overall. discomfort, rather than panic. A person may fear having anxiety attacks, "losing control", or embarrassing him/herself in such situations. Many people remain in a painful state of anxious anticipation because of these fears. Some become restricted or "housebound" while others function "normally" but with great difficulty, often attempting to hide their discomfort. Agoraphobia, then, is both a severe anxiety condition and a phobia, as well as a pattern of avoidant behavior. Individuals do not develop agoraphobia because they are unintelligent or "weak". In fact, the opposite is true. Studies have shown that agoraphobics a...

Free sample - Advanced research methods. translation missing

Advanced research methods. Advanced research methodsThe issues that these two articles raise are that one; culture plays a major role in influencing a decision of an individual. What could be morally right to a person from one culture could be immoral to another person from a different cultural background. The other issue is that different parts of brains vary in activities when it comes to moral impersonal, moral personal and non moral conditions. This kind of study can be classified as and experiment. This is because people who were being tested, when answering questions were undergoing brain scanning by use of FMRI. In this way, the researcher gets first class information as he is the one who watches the results come out (Joshua D. Greene, R. Brian Somerville, Leigh E. Nystrom, John M. Darley, Jonathan D. Cohen, 2001). One of the factor   that the researcher seem to control is that he is able to prove that his findings are true by demonstrating his experimental results. The other way he uses is to explain step by step and seems to have a convincing power. The hypothesis in the study is that certain parts of brain and culture are involved when it comes to make decisions concerning morals. The researcher hypothesis was correct. This is because most of the respondents’ answers and results of the brain scanning were in favor of the hypothesis. The brain scanning followed the laid down procedures (Sandra Blakeslee, 2005). When comparing the information in the New York Times and the short journal, the short journal has deeper information than the New York Times’. The key difference is that the researchers were working on the same issue but the researcher in the short journal went an extra step of doing a brain scan. The moral issue is that it is better to provide more reliable outcome. The information provided can be of great value to the society. This will help people to understand why people behave in a manner that is different to them. References Joshua D. Greene, R. Brian Somerville, Leigh E. Nystrom, John M. Darley, Jonathan D. Cohen (2001). An fMRI Investigation of Emotional Engagement in moral judgment. Science Sandra Blakeslee (2001, September 25). Watching How the Brain Works As It Weighs a Moral Dilemma. New York Times

Marketing of Service- R Cubed Case Study Essay Example | Topics and Well Written Essays - 2500 words

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The supply chain of Walmart Essay Example | Topics and Well Written Essays - 750 words

The supply chain of Walmart - Essay Example This expose elucidates on the effects of inventory management on the strategic goals of the supply chain. Lee and Billington (1997) noted that the â€Å"supply chain must ultimately be measured by its responsiveness to customers† (p. 67). In order to achieve this strategy in the supply chain, a companys inventory management must be efficient in delivering products to customers on a timely manner. While recognizing the importance of efficient inventory management, it is important to point out that a customer’s order may involve multiple lines of shipment or even one shipment of goods. In effect, proper management of a company’s inventory along the supply chain will help determine the speed of a companys responsiveness to its customer’s orders. On the other hand, the failure to institute proper inventory management systems in the supply chain will result to failures on the supply chain strategy of responsiveness to customers requirements. A company designs its supply chain strategy so that it can maintain a competitive edge over its competitions in the ever-increasing competitive business world. Lee and Billington (1997) noted the need by customers to know when their deliveries will arrive after they placed their orders (p. 67). In effect, the failure by companies to keep their customers posted on a regular basis regarding their deliveries, especially during delays, causes discontent, loss of goodwill, and confusion from the customers. Effectively, a company may lose its competitiveness due to its failure to manage inventory effectively along the supply chain especially in times of delay in delivery. Another key strategy by companies in their supply chains is the importance of maintaining low logistics costs, which will not have an effect on the supply chain’s responsiveness. As a result, inventory management will play a crucial role in achieving this goal by