Analysis Of Allure Magazine Usa Media Essay

Analysis Of Allure Magazine Usa Media Essay Allure, the first and only magazine devoted to beauty, is an insiders guide to a womans total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in larger cultural context. (Allure Media Kit, 19th August 2008, p1) Well known for its pioneering approach to beauty, intelligent and truthful coverage of current issues that surround women, such as; The dangers of breast implants, eating disorders and Models addicted to heroin. Allure has been recognized for its strength and quality in journalistic writing, as well as its keen aesthetic sense seen in its photography. (Refer to appendix 3) And with it, summoned a strong following of readers that has soared to 1,150,000 (refer to appendix 1) since its beginning in 1991. (Allure Experts Reader Panel, Fas-Fax 31st December 2009) The Allure magazine is targeted towards urban women 18-49 years old with a middle income and a tertiary education. (Refer to appendix 1 2) They have a certain amount of disposable income which they enjoy spending on themselves and pride themselves in making informed choices on the products and services that they consume. In their social circle, they are influencers; informed and up to date on current affairs, trends, movies, restaurants, beauty products, fashion, music, etc. They like to be the first to know and the one that informs their friends. (Allure Experts Reader Panel, Fas-Fax 31st December 2009) Conscious about their appearance thought not obsessed by it, Allure is targeted at everyday women who are culturally universal; who dont take themselves too seriously and most of all possess a sense of humour. (Quantcast Audience Profile- Allure.com, July 2010) Allures editorial and advertising content reflects this, the products advertised and featured in Allure range from high street fashion labels; Calvin Klein Jeans, DKNY, Guess, Sisley to designer brands; Fendi, Gucci, Marc Jacobs and Coach. As for cosmetics and beauty products, the same applies; ranging from Maybelline, LOreal, Olay, Revlon, Garnier, to higher-end products; Lancà ´me, Clinique, Shiseido, Federic Fekkai, all tastefully selected with the above target market in mind. Unlike other womens magazines, Allure also contains advertising for cosmetic procedures i.e. Botox, pharmaceutical products i.e. contraceptive pills and prescription beauty products i.e. Latisse, an eyelash serum that encourages growth, showing that it does have a very specific reader. The Keatsian adage of beauty being truth and truth beauty seems also to guide the editorial philosophy of Allure; founding editor and current editor-in-chief Linda Wells. (Delving Beneath The Skin To Cover Beauty, MOSAICA, November 1998, p1) As a results of Wells innovative and bold direction, Allure has carved itself a niche amongst the traditional genre of womens magazines which concentrated solely on the latest fashion trends and beauty prescriptive; by tackling head-on some of the more serious issues that affect women. We were the first womens magazine ever to write about the dangers of breast implants, Wells explains. We did the first story on models that were addicted to heroin. Weve written about eating disorders in a way that no magazine has done. I think magazines were afraid to pull the curtains back on Oz and find out that Oz is just this little man. We pull the curtain back and say, Heres whats going on in the world.' (Delving Beneath The Skin To Cover Beauty, MOSAICA, November 1998, p1) Delving beneath the surface of beauty, fashion and womens health, Allure has been praised as the one magazine that consistently gives consumers the information that they need. With numerous awards in tow, including National Magazine Award, the Editorial Excellence Award (from Folio), and the Circulation Excellence Award (from Circulation Management), Allure is also highly regarded and recognized by the beauty industry for its truthful and informative reporting. It has won 29 awards from the American Academy of Dermatology, nine journalism awards from the Fragrance foundation, and the Excellence in Media Award from the Skin Cancer foundation. (Allure Media Kit, 19th August 2008, p1) According to Linda Wells, appearances are really important in this current day. Hence it has becomes important to women, the way in which they take care of themselves; and in the methods and process of taking care of themselves; how it makes them feel. It lifts their confidence. It gives a woman a sense of price and control. Confirming those feelings and the importance of keeping up appearances these days is something that is crucial to Allure. (QA with Linda Wells, 28th April 2009, Kaitlin Tambuscio, p2) Allure has a very strong and consistent editorial formula that has not changed over the years. (Refer to Appendix 4) Each issue has a specific editorial focus which changes according to trends and seasons, but it also has fixed features in certain issues through the year, every year i.e. Readers Choice Ballot in February, Readers Choice Awards in June, The Free Stuff Issue in August and Best of Beauty: Editors Choice Awards Breakthroughs in October. (Refer Appendix 8) In this analysis I am going to use three issues of Allure dating April 2005, August 2007 and March 2010. All three consists of six sections, listed in order; Beauty reporter, Fashion, Insiders guide, Health, Features and Regulars. There are many sub-sections within these headings but for the discussion of this paper, I am only going to discuss the few that stand out. Dedicated to beauty and acting as an insiders guide to a womans total image, Allures editorial content consists mainly of two categories, the external appearance; hair and make-up how-tos i.e. Back Stage Beauty Top 10 trends, cosmetic procedures (risks and benefits) i.e. Feature A Shot in the Dark; a growing number of women who are administering TCA peels and dubious fat-fighting injections to themselves, fashion trends i.e. Fashion Stakeout on Chloe Sevignys fashion choices, and skin care i.e. Beauty Reporter Youth Movement a review on six anti-ageing products, as well as internal well-being; physical and mental health i.e. Body News Testing Diets and Mood News Sad vs. Angry. (Allure Magazine May 2005, Condà © Nast Publications, p72, 88, 89, 139, 143, 252 168-190) Every issue consists of a balance of these two categories spread over the six sections of the magazine, contributed by a variety of writers and photographers. The sections in Allure magazine that forms the editorial format which in my opinion makes it stand out from its competitors are described as follows. Under Contributors, it highlights the contributors for that issue which are often various famous and freelance writers and photographers. This I feel gives consistent variety in terms of editorial as well as aesthetic value to the features. Beauty by numbers uses numbers and statistics to reveal interesting, unique and often humorous information about a topic in the issue which is related to beauty. (Refer to Appendix 5) Insiders Guide is a step-by-step guide by experts on three various topics including travel, beauty, entertaining and etiquette I.e. How to whiten your teeth? How to care for your shoes? How to stay cool under pressure? How to travel on your own? How to be a good houseguest? (Refer to Appendix 6) And finally, Beauty 101 a detailed pictorial guide on how-to create a look i.e. Low Ponytail, which also includes four tear-out cardboard cards for easy reference. (Refer to Appendix 7) Founded in 1991 by Editor in Chief Linda Wells, and directed by Vice President and Publisher Agnes B. Chapski since May 2008 (Allure Media Kit, 19th August 2008, p2), Allures masthead consists of almost one hundred staff (Refer to Appendix 9). It is owned by worldwide publishing company, Condà © Nast Publications which is one of the worlds most celebrated publishers. Their commitment to journalistic integrity, influential reporting and superior design combined with world-renowned editors, writers and photographers, which their magazines consistently feature; meld together to form an incredible stable of talent unmatched by any other publishing company. (A Brief History of the Condà © Nast Publications, 1993) Some examples of the prestigious lifestyle magazines that Condà © Nast Publications have under their belt are Vogue, GQ, Wired, Vanity Fair and The New Yorker, amongst many others. (Refer to Appendix 10) Hence, it is no surprise that under the same publishing umbrella, Allure has also made its name as one of the most successful and innovative publications, backed by soaring circulation figures from its initial 250,000 in 1991 to its current 1,150,000. (Allure Media Kit, 19th August 2008, p1) The Magazines Handbook suggests that the average advertising/editorial ratio of consumer magazines should be around 60:40 (McKay, Routledge 2000, p142).; containing enough advertising to generate revenue but still giving the reader value for money in terms of editorial. When the advertising content in a magazine is much more than 60%, it becomes cluttered with too many ads and according to Litman; will lose the editorial interest of the reader. (Litman, Journal of Advertising 1997, p4) This is further backed up by Halls Magazine reports 2009, which show that in the last ten years, the advertising/ editorial ratio of magazines has kept closely to the 60:40 recommendations. (Refer to Appendix 11) Hence, Allure gives its readers good value as it has managed to come under the recommended 60:40 advertising/ editorial ratio as shown in Appendix 12. HISTORY OF ALLURE MAGAZINE Allure magazine was first published in March 1991 (Refer to Appendix 13) by Condà © Nast Publications Inc., it was the first magazine entirely dedicated to beauty. Linda A. Wells is the founding editor and editor-in-chief of Allure magazine. The current editor-in-chief, Wells started Allure because she wanted to create a womens magazine that was both informative and truthful; unlike the traditional genre of womens magazines that focused on the latest fashion and beauty products, Wells wanted to give consumers the information that they needed. (Allure Media Kit, 19th August 2008, p1) Allure has been and still is currently owned by Condà © Nast Publications Inc. since its inception. At the time of its premiere issue, Kathy Leventhal was the publisher; she only stayed with Allure for two years leaving in May 1993. However, in the time that she was with the magazine, advertising pages rose from 94.9% to 462%, in the first half of 1993 from the comparable period in 1992. Circulation also jumped 41.4% for the first five issue of the year, to 669,000. (Fabrikant, The Media Business, May 1993) Since Kathy Leventhals departure, Allure has seen a few more publishers come and go. Sandy Golinkin (Carmody, The Media Business, May 1993) replaced Leventhal as publisher from May 1993 but was dismissed in 1999 because of the declining market for beauty advertising. (The New York Daily News, May 2000) Next in line was Erica Bartman who took over from Golinkin but abruptly resigned in April 2000. Shortly after in May 2000, Suzanne Grimes became publisher at Allure and she helped turn around a three year financial slide , posting a 13% increase in revenue in the first and only year she was there, she left to be the Vice President-Publisher of another Condà © Nast Publications; Glamour. (Betzold, Advertising Age, June 2001) Nancy Berger Cardone was Vice President and Publisher of Allure from 2001; she left in 2008 to become Vice President-Publisher of Gourmet. Under her leadership, Allure enjoyed seven consecutive record-breaking years, she increased advertising pages by 50% and published the largest issue in Allures history. It was also during her tenure that Allure won Ad weeks Hot List and Advertising Ages Best Performer. (Gourmet Press Centre, 2010) Finally, replacing Cardone in 2008 is Agnes B. Chapski, she is also the current Vice President-Publisher of Allure. (Allure Media Kit, 19th August 2008, p2) There are two problems that Allure encountered during its life so far; the media/digital revolution which drastically changed the way media was consumed, and the Economic Recession which significantly affected advertising revenue. In order to keep up with the digital revolution Allure launched its website Allure.com on the 17th of May 1994, the website is consistent with Allures brand as the ultimate beauty expert resource. It feature the same sections that are present in the magazine such as; The Beauty Reporter, Inside Allure, How-tos, Trends, Salon Spa directory, Makeovers and also includes interactive elements such as Free stuff, Twitter and Videos. The website also enabled you to subscribe to the magazine. (Website Traffic Spy, 2010) During the Economic Recession Allures advertising revenue plummeted 41% in January 2009 from January 2008. January 2008 had 70 pages of ads and January 2009 only had 41 according to the Media Industry Newsletter due to clients cutting their advertising budgets to cope with the recession and turning to other less established downscale publications which offered heavy discounts. In an interview by The New York Times, Jack Hanrahan said, Allure adopted a smart strategy to combat the financial recession; they negotiated with advertisers in regards to paging but not on price as they had larger bases of ad pages. As it is a private company, it does not need to report quarterly revenue. This enables them to preserve their well-established pricing-position of being equitable across advertisers and not engaging in heavy discounting and negotiations to secure a small schedule. Instead, they encouraged the advertisers annual commitment to a magazine. (Clifford, the New York Times, January 2009) As you can see, is still very much alive today. With an active website that had a monthly traffic of 487,000 readers in May 2010 and a monthly traffic which averages 208,600 readers a month, we can say that it has effectively kept up with the digital age while still maintaining its market position in print with a circulation of 1,050,000 and a readership of 6,570,000. (Allure Experts Reader Panel, Fas-Fax 31st December 2009)

The Bluebeard Reference in Jane Eyre :: Charlotte Bronte Jane Eyre Essays

The Bluebeard Reference in Jane Eyre    Within Jane Eyre lies an explicit reference to the tale of Bluebeard. When first exploring the dark hall of Thornfield’s third floor Jane tells us, "I lingered in the long passage to which this led [. . .] with only one little window at the far end, and looking, with its two rows of small black doors all shut, like a corridor in some Bluebeard’s castle" (114; ch. 11). This allusion is not a casual one, for the plot of Jane Eyre has much in common with the tale of Bluebeard. Bronte uses Bluebeard to foreshadow Rochester’s first wife, Bertha, being locked away from society in a hidden room on the third floor. This reference also in part alludes to ideas of women’s obedience and how not following the patriarchal rules of society can lead to punishment. Bertha is isolated from society and held captive in a secret room because she is not the model wife and acts out despite her husband. This relates to Bluebeard because he murders his wives once they become diso bedient. Bertha does die in the end of Bronte’s novel, though not at the hands of her husband. But even being isolated from society and held captive can be viewed as a symbolic death. Also Jane herself is often punished for not following the rules of patriarchal society. Bronte brings this poor treatment of women by society to light in the novel and shows her rejection of it through the characters of Jane and Bertha. The tale of Bluebeard dates back to the seventeenth century. "Bluebeard as we know him first appeared in Paris in 1695 as La Barbe Bleue, in the manuscript version of Charles Perrault’s Histories Ou Contes Du Temps Passe, a collection which has become a seminal influence on the evolution of fairy tale" (Davies 33). The villain of this tale is a man with a blue beard whom everyone fears. After inviting his neighbors to stay and celebrate at his country home in attempts to persuade one of the their daughters to marry him, he convinces the youngest of his widowed neighbor to be his bride. All goes well until the new husband goes away on business, leaving his wife in charge with only one rule, to not open the door of one room in the castle. Of course curiosity overtakes the wife and she enters the room only to find Bluebeard’s previous wives murdered within the chamber. The Bluebeard Reference in Jane Eyre :: Charlotte Bronte Jane Eyre Essays The Bluebeard Reference in Jane Eyre    Within Jane Eyre lies an explicit reference to the tale of Bluebeard. When first exploring the dark hall of Thornfield’s third floor Jane tells us, "I lingered in the long passage to which this led [. . .] with only one little window at the far end, and looking, with its two rows of small black doors all shut, like a corridor in some Bluebeard’s castle" (114; ch. 11). This allusion is not a casual one, for the plot of Jane Eyre has much in common with the tale of Bluebeard. Bronte uses Bluebeard to foreshadow Rochester’s first wife, Bertha, being locked away from society in a hidden room on the third floor. This reference also in part alludes to ideas of women’s obedience and how not following the patriarchal rules of society can lead to punishment. Bertha is isolated from society and held captive in a secret room because she is not the model wife and acts out despite her husband. This relates to Bluebeard because he murders his wives once they become diso bedient. Bertha does die in the end of Bronte’s novel, though not at the hands of her husband. But even being isolated from society and held captive can be viewed as a symbolic death. Also Jane herself is often punished for not following the rules of patriarchal society. Bronte brings this poor treatment of women by society to light in the novel and shows her rejection of it through the characters of Jane and Bertha. The tale of Bluebeard dates back to the seventeenth century. "Bluebeard as we know him first appeared in Paris in 1695 as La Barbe Bleue, in the manuscript version of Charles Perrault’s Histories Ou Contes Du Temps Passe, a collection which has become a seminal influence on the evolution of fairy tale" (Davies 33). The villain of this tale is a man with a blue beard whom everyone fears. After inviting his neighbors to stay and celebrate at his country home in attempts to persuade one of the their daughters to marry him, he convinces the youngest of his widowed neighbor to be his bride. All goes well until the new husband goes away on business, leaving his wife in charge with only one rule, to not open the door of one room in the castle. Of course curiosity overtakes the wife and she enters the room only to find Bluebeard’s previous wives murdered within the chamber.

Summary of 30 Seconds to Mars.

Noah Martin 1/6/13 Period 4 Last night I read, A Biography of 30 Seconds to Mars, pages 271 to 300 30 Seconds to Mars was formed in 1998 by the brothers Jared Leto and Shannon Leto. The banned started as a family project by Jared and Shannon respectively. Matt Wachter joined the band later as their bassist and keyboard player. Kevin Blake and Solon Bixer was there guitarist, but left because they couldn’t tour. They were later replaced by Tomo Milicevic. Jared and Shannon were by themselves in the band 1998 to 2001, and then they added Solon Bixer and Matt Wachter. Solon left the band in 2003, which was then replaced by Tomo. More Summary of Devil at My HeelsMatt left the band in 2007, replaced by no one but Jared took over using the synthesizers and bass. Tim Kelleher and Braxton Olita are 30 Seconds to Mars current touring members, starting with the This is War tour. Matt McJunkins and Kevin Drake are two of the former tour members. Kevin did rhythm guitar in the tour for 30 Seconds to Mars self-titled album, and Matt M. was bass guitar and backing vocals in 2011, for This is War. When Jared was interviewed for why he named the band he said, â€Å"For us, the name 30 Seconds To Mars has little to do with space, the universe or anything like that.It is a name that works on several different levels. Most importantly, it is a good representation of our sound. It's a phrase that is lyrical, suggestive, cinematic, and filled with immediacy. It has some sense of otherness to it. The concept of space is so overwhelming and all-encompassing I doubt there is a song written that doesn't fall within it. † W hen Shannon was interviewed he said, â€Å"It represents a lot of things. This professor had a thesis. It was talking about where technology was going; the evolution of man and how that plays a role. Also you can read this summary –  Protecting Freedom of Expression on the CampusA sub-category was 30 Seconds to Mars. It was like the exponential growth of humans. We are literally 30 seconds away from Mars. Everything is right here and right now; everything is just so crazy and fast. † There is also a quote made by former member Matt Wachter claimed by Virgin Records, but it has not been verified. As a side note, Jared Leto is a Hollywood actor, he prefers not to use the fact that he is an actor as a way to get publicity for his band, and he refuses to play at venues that have used his name to promote his band.

His Panic Why Americans Fear Hispanics in the U.S. Essay

Review by Howard Jordan, The City University of New York – Hostos Community College of book His Panic: Why Americans Fear Hispanics in the U.S. written by Emmy-award-winning journalist Geraldo Rivera. Rivera has truly emerged as a true warrior in defense of the Latino community and immigrant rights by dissecting and clarifying several myths that feed the anti-immigrant prejudice against the growing number of United States-born and foreign-born Latinos in our nation. One of the most obvious untrue assumptions surrounding immigrants is that Latinos are more prone to crime than their American counterparts. Rivera confronts the question of whether immigrants are committing crimes at higher rates than U.S. citizens. The debate started†¦show more content†¦Going further Rivera has evidence in his book about â€Å"nonpartisan, non-ideological, scientific data [that] proves that immigrants contribute greatly to the America economy† (p. 169). Again this corrects the misinformation that immigrants are not a burdensome to the U.S. if not a huge contributing force of this nation whose rights are often violated. A further huge inaccurate detail Rivera addresses in his book is the assumption that immigrants use ‘anchor babies’ presumably to further the parents’ quest for citizenship. Anchor babies are children born of illegal immigrants to help their parents acquire citizenship status in the U.S. That cannot be further from the truth because under current law, an illegal immigrant parent seeking citizenship cannot use the fact that their child is a citizen, until that child reaches the age of twenty-one. However, immigrants are being wrongfully and constantly criminalized for intending to build and raise a family. In conclusion I believe that the United States has to stop using fear mongering to influence, manipulate the opinions and actions of its citizens with the goal of fueling anti-immigrant sentiment. 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