A relationship approach of Market management - Myassignmenthelp.Com

Question: Discuss about the A relationship approach of Market management. Answer: Introduction The purpose of the paper is design a marketing proposal to carry out an effective marketing plan in future about the new planting festival. It will aim at recommending that the planting festival formulate a marketing plan in order to attract various demographic of disabled people for the festival over three years. Planting festival is an effort to maintain environment sustainability in the environment and solve environmental issues. It is a moment where people can engage in planting new plants and help in enhancing the soil (The Planting Festival | History of The Planting, 2017). Background of the Planting Festival Planting festival is a tree-planting event in which people gather to learn and be aware about environmental issues in all the aspect of the economy. The festival takes place in some degraded area to plant trees, nurture the site, and bring it to its natural condition for the benefits of the future generation. Pestle Political: politically stable economy will help a country to initiate easily a planting festival, as any barriers from political sphere will not affect it. Economic: economically developed and industrial economy will have high demand for such planting festival to reduce the impact of industrialization on the environment. Social: a culturally socialistic society will allow such festival to grow in their region, as people would love to gather and contribute something to the environment. Technological: technologically advanced country will have low demand and preference for such festival that will aim at reducing pollution naturally by planting trees. Legal: an economy having tight laws and policy for reducing environmental issues will be a suitable region for such festival to take place. Environmental: environmentally polluted country will be a highly suitable region for such planting festival (Kremer Symmons, 2015). Positioning The festival will follow a certain positioning pattern so that it can gain competitive advantage over its competitors and attract maximum visitors in the festival. The positioning strategy that the festival can follow is high valuable, enjoyable and low cost festival. This is because such positioning will help the festival to attract much demand from different arid and degraded regions and from industrial economies (Hollensen, 2015). Competitors The competitors of the planting festival will mainly be the pollution and environment saving department that develops new technologies to reduce pollution. The companys manufacturing various technologies to fertile the soil is the competitors of such planting festival. Moreover, there are various policy and efforts taken by the government to plant trees in the locality and surrounding act as a competitor for the planting festival (Hollensen, 2015). Product and service The main product and service of the festival will be offering various plant species to the people to plant in the region. Along with this, the festival will also include services such as cultural events in which the visitors can enjoy and meet their family and friends. Moreover, the festival will also offer educational services in which people will be explained about various plants and its importance. Target market The current market segment for the Planting Festival is the old people and the children that love spending time with children. The main target market of the festival will be the disabled people that do not get a chance to enjoy and spend enjoyable time with their friends. The festival will be mainly for them, as they will also get a chance to contribute for the environment and society. This type of target market will be a unique target market compared to the competitors and will have a personal touch to it (Pitt, Berthon, 2016). Product delivers Customer Value For making, the planting festival valuable and attractive for the disabled people the festival will arrange wheel chair facilities. Moreover, there will be experts that can easily deal with the disabled people and help them plant trees with their hands. The festival will also offer free plants to the disabled children to take back home so that they feel happy to visit the festival. Marketing Budget Marketing Budget Attendance Target year 1= $10, 000 200 year 2= $5,000 250 year 3= $4,000 300 Recommendation and conclusion To be successful in arranging a successful planting festival it is important that the festival management group prepare a strategic marketing plan to attract the disabled people for the festival and participate in planting trees actively. The marketing plan should be prepared and should be complete before initiating any effort towards festival arrangement. Moreover, the plan should be prepared for the next three years so that the festival can be arranged continuously for three years. The estimated budget for the task is given as $10,000 for the first years and will decrease thereafter. However, the festival aims to attract minimum 200 disabled people every year. Thus, the strategic marketing plan must be designed to accomplish the aim of the festival. References Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Kremer, P. D., Symmons, M. A. (2015). Mass timber construction as an alternative to concrete and steel in the Australia building industry: a PESTEL evaluation of the potential.International Wood Products Journal,6(3), 138-147. Pitt, L. F., Berthon, P. (Eds.). (2016).Aesthetics, Ephemerality and the Luxury of Wine. Emerald. The Planting Festival | History of The Planting. (2017).Theplantingfestival.com. Retrieved 15 December 2017, from https://theplantingfestival.com/about/history.html